There are countless references in postmodern
criticism to the Aldous-Huxley-related notion of the Infinite Regress as
illustrated by the Quaker Oat Cereal Boxes of the past – which
purportedly displayed the Old Quaker holding a cereal box that depicted
The Old Quaker – who was, in turn, holding a cereal box depicting The
Old Quaker and so on ad infinitum. So, without a second thought I
entered Quaker Oat Box in my Google search dialog box, confident that
this image would have been preserved by someone, somewhere.
But no. As far as I
can determine, it has persevered in lit-crit references but vanished as
an historical image. Nowhere could I find, among hundreds of Quaker
Oat Box images, any one that had the oft-cited infinite regress
phenomenon. And that is as
good a place to start as any.
Crestfallen, I made my own.
It appears that the
term Infinite Regress may have had an early appearance in reference to
heraldry, where the division of a coat of arms into increasingly
diminutive sectors containing other coats of arms traces the evolution
of a genealogy. A notion not
unrelated to what has happened in E-lit, I might suggest. However, the long list of references returned by
Google (not images, but sites where the concept was discussed) were
overwhelmingly about the use of the infinite regress in critical
literary references (a number of postmodern critical writings delve into
the uses of infinite regress in recent literature.
These, of course, largely refer to a Conceptual Infinite Regress
– the technique of constructing a story, for example, that holds a
similar story, that . . . ..)
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